A homeowner visits your website looking for new windows or doors. Instead of simply browsing pictures or filling in a general contact form, they explore designs, colours, glazing and available options. With the Retail Designer, they can see proposed windows and doors on an image of their own property before submitting their project with an enquiry.
That is the opportunity behind WindowCAD®: make your website a place where customers can explore their ideas and show your business what they are looking for.
Tired of paying for leads that other installers may also receive?
Buying enquiries can be one way to find customers, but it is worth checking what you are purchasing. Whether a purchased enquiry is exclusive or shared depends on the provider and arrangement. If several installers receive the same request, a prompt response can help you engage while the homeowner is actively seeking quotations.
Your website can do more than show your products
A UK government survey published in 2026 found that 78% of surveyed businesses said they had a website, up from 68% in the 2023–24 survey. Those figures cover UK businesses generally, not window and door installers, and they do not measure lead conversion. But they underline how established websites are as a business channel.
The question for an installer is: what can a potential customer actually do when they arrive? A gallery can inspire. An interactive product designer gives visitors a practical next step: explore designs, see available options and submit their choices to your business.
Put WindowCAD® designers directly on your own website
All WindowCAD® price plans include three interfaces. Two are designed for homeowners visiting your website; the third is the WindowCAD® Office interface used by your business.
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Composite door designer
Visitors can explore a composite door design, choose from the available product and finish options, and submit their details to request a quotation.
Retail window and door designer
Homeowners can plan window and door projects online, working with individual frames and entering sizes. They can explore the available choices, including windows, doors, patio doors and bifolds where offered in the configured range. They can also superimpose proposed designs onto an image of their own property before submitting their project and contact details for a quotation.
Choices such as frame styles, colours, glazing, hardware and product types depend on the products and options configured for the customer-facing designer.
WindowCAD® Office
Projects submitted through the two website designers are automatically sent to WindowCAD® Office, where your team can review them and follow up on the enquiry. The Office interface also supports more advanced design work, including bay layouts.
From website visitor to a more useful sales conversation
There is a practical difference between receiving “How much for a new door?” and opening an enquiry that includes the design choices the homeowner has already explored.
Your team can see the submitted project, discuss the options, check the requirements and prepare a quotation using the appropriate WindowCAD® workflow. That gives the conversation a clearer starting point and makes it easier to discuss design and value, not just the lowest price.
Not every visitor will enquire, and an enquiry is not a guaranteed sale. The designer gives interested visitors another way to engage with your business and can help your team begin a more informed conversation.
Own the conversation, not a promised result
An enquiry submitted through your own site comes directly to your business rather than being purchased as a lead from a third-party provider. That does not make the customer exclusive, and they may still contact other installers. But it means their first interaction with your business can include the product they want to discuss.
Make your website part of your sales process
From a homeowner exploring a composite door to someone planning windows for a wider project, WindowCAD® helps make your website part of a design-led sales process. Customers explore available options on your website; your team receives the submitted project in Office; the follow-up starts with something specific.
If you want to help website visitors show your business what they are looking for, book a demo to see how the WindowCAD® website designers could fit your business.
Try WindowCAD® free for 7 days
